Breccia

Concept
Breccia Wine celebrates the special soil of the Piana Rotaliana region, formed over time by flooding and perfect for growing vineyards. The brand name reflects this connection. With a more casual and friendly approach than typical wines from the area, Breccia Wine offers a high-quality, accessible product meant to be enjoyed in good company, promoting a sense of happiness and togetherness.

2022
Commisioned work

topic
Business strategy, Branding  

with
S. Gubiolo, C. Ramilli

Toggle Sections

1. Context Analysis and strategy

2. Naming

3. Identity development